Mazda Shinari Concept debuts new face of the brand in style

Arquivado em Concept Cars, mazda por admin em 31-08-2010

When Mazda invited us to Milan to see its new concept car, we knew it must be something important. Normally concept cars get their 15 minutes of fame at an auto show, and then it’s off to the next press conference to see what the following automaker will introduce. Not so with Mazda’s latest styling endeavor. The Japanese automaker wanted our full and undivided attention, with the center of international design and fashion in Italy as a fitting backdrop.

The Shinari concept, which roughly translates to “resistance to being bent,” will serve as a the basis for Mazda’s new design language, and many of the styling cues will make it to future production vehicles. That means that the Shinari will essentially affect the design of every vehicle coming from the Japanese automaker for the next several years. An important car for Mazda? You bet.

The Shinari was officially unveiled earlier today, and we spent several hours talking with Mazda’s artists about the design and how it will affect the automaker’s forthcoming vehicles. Follow the jump to learn more about the Shinari and what it means for the brand’s future.

The creation of the Shinari Concept starts with Ikuo Maeda, Mazda’s global head of design. Maeda was the chief designer of the RX-8 and the Mazda2 and has been with the company for nearly 30 years, but his connection with the brand goes back even further than that. His father, Matasaburo Maeda, headed the design of the first generation RX-7 back in the 1970s. Mazda runs in the Maeda family’s blood and there’s no one more qualified to define the look of Mazda’s next generation vehicles.

While Maeda has had an influence on Mazda design in the past, 2010 is the first year in which he’s had full control. The Shinari Concept represents the first styling concept under his new design theme, KODO, which replaces the controversial Nagare them from the past several years. While the Nagare-styled cars were represented by wavy, flowing lines, a trait that looked great on concepts but was tough to implement on production cars (see Mazda3), KODO is more of an organic style that still takes cues from the natural world, but in a much more solidified and powerful sense. Maeda describes KODO as form with a soul, or bringing form to life, with the three key terms defining the theme being speed, tension and alluring. “There are few products of industrial design that can be compared to living entities which convey energetic motion and which invite affection,” he says. “It is this intrinsically emotional appeal of the car that I wish to express when creating Mazda cars.”

While Maeda created the theme for the new stylistic direction, the development of the Shinari Concept was actually a collaboration between three of Mazda’s design centers in Japan, Germany and the United States. The goal was to make the exterior a product of Japan, while the interior was left to the automaker’s Irvine studio. However, each team had input on the final product.

Looking at the exterior, it’s easy to tell that the Shinari shares little in common with Mazda’s recent designs, although like almost every sedan built today, it has similarities to vehicles from other brands. It’s almost as if the Aston Martin Rapide and a Mazda RX-8 cued up some Barry White, enjoyed a romantic evening and the Shinari came out nine months later. That’s obviously a compliment, as the Rapide is a stunningly beautiful car and the RX-8 – even this far into its lifecycle – is still a looker. However, the Shinari has a much more complicated design, with more intersecting lines and a surface area that’s constantly moving and changing depending on the lighting.

Those who dislike the smiling face of the current Mazda lineup will be glad to know it won’t be a feature in future models (Huzzah! – Ed.). The Shinari front end features a “signature wing” that will become a new styling cue for the brand. The wing is formed by a thin aluminum band that starts from the bottom of the grille and goes out and up through the headlamps and continues with a bold fender line moving out onto the sides.

The most impressive aspect of the exterior design was the devotion to the theme in nearly every inch of the concept. The various aluminum pieces found on the exterior have a “twisted tension”, and even the slots in the disc brakes follow the same theme. In addition, items like the headlights were designed to have a more natural look and fashioned to mimic the iris of an animal’s eye. We’re also big fans of the stylish rear view cameras in place of the standard mirrors as well as the trick door handles (although “button” might be a more appropriate description) that require only a simple press to open.
Those who dislike the smiling face of the current Mazda lineup will be glad to know it won’t be a feature in future models (Huzzah! – Ed.). The Shinari front end features a “signature wing” that will become a new styling cue for the brand. The wing is formed by a thin aluminum band that starts from the bottom of the grille and goes out and up through the headlamps and continues with a bold fender line moving out onto the sides.

The most impressive aspect of the exterior design was the devotion to the theme in nearly every inch of the concept. The various aluminum pieces found on the exterior have a “twisted tension”, and even the slots in the disc brakes follow the same theme. In addition, items like the headlights were designed to have a more natural look and fashioned to mimic the iris of an animal’s eye. We’re also big fans of the stylish rear view cameras in place of the standard mirrors as well as the trick door handles (although “button” might be a more appropriate description) that require only a simple press to open.
While the exterior is certainly a departure from previous designs, the interior is perhaps the most surprising aspect of the Shinari. Easily the most attractive and stylish interior we’ve seen in a Mazda (concept or not), it’s swathed in authentic aluminum trim, leather-covered surfaces and double stitching at nearly every turn and twist. We’re again drawn to the Aston Martin Rapide comparison, especially with the design of the deep rear bucket seats. The gauges, modeled after popular watch designs, up the class quotient and the massive glass roof helps make the interior feel open and airy.

We know many of these elements won’t make it into a production car, but Mazda’s North American director of design, Derek Jenkins, who oversaw the development of the Shinari’s interior, says it’s Mazda’s goal to add sophistication to future models. “Mazda is really an aspirational type of brand,” he says. “Even though we are a mainstream brand we have a customer that wants a little bit more. We monitor premium segments, we monitor premium trends, and the question is ultimately how can get some of that feeling into a more affordable vehicle. We think our customer wants a little bit more sophistication.”

One thing that can definitely be seen in future Mazda interiors is a driver-focused cockpit. A close look at the Shinari’s interior reveals an asymmetric design that snugly surrounds the driver’s seat while leaving the passenger seat more open and relaxed. Jenkins says this will be theme of upcoming Mazda vehicles and help set the brand apart.

Finally, the Shinari also features quite a bit of technology that looks forward to the new applications of driver-automobile interactions. The Human Machine Interface (HMI) is split up into three modes: Business, Pleasure and Sport. Potential uses range from looking up bios of a business contact before a meeting to a rally-style co-pilot feature that could alert the driver of the characteristics of upcoming turns. It’s nothing too far-fetched given the current levels of technology, and we wouldn’t be surprised to see some of it implemented in the near future.

But more than the tech and the attention to detail, it’s the Shinari’s overall cohesion that impresses the most. Unlike other pie-in-the-sky concepts, the Sinari is a smart, well executed styling exercise that should be a solid design platform for future models. The muscular lines should translate well into a production car, and customers will always appreciate a more sophisticated interior. And what about the potential of a four-door sports coupe like the Shinari making it to production? Mazda wouldn’t tell us whether one is in the works, but they did mention that the “business side of it” was considered when the Shinari was under development. That definitely means there’s a chance, and we sure like the sound of a Mazda RX-9.

[Source:Autoblog]


Paris Preview: Mazda debuts new Kodo design language with Shinari Concept

Arquivado em Concept Cars, Others, mazda por admin em 30-08-2010

With the departure of Laurens van den Acker to Renault, Mazda’s loved or loathed Nagare design language has been dispatched, and in its place is a new designer (Ikuo Maeda) a new theme, a new concept and a new name: Kodo.

Set to debut at the Paris Motor Show later this month, the Shinari concept is our first glimpse at the future of Mazda styling. The four-door design exercise evolves the Nagare theme into a more cohesive and – dare we say – production-ready form, toning down the massive grin currently found on the Mazda3 and other models, while incorporating new aluminum accents that are expected to proliferate through Mazda’s future products.

Until the Paris show, these leaked image are all we have to go on, but judging by the hit-or-miss nature of Nagare, we like what we’re seeing thus far. And if you’re wondering, “Kodo” translates roughly to “soul of motion.”

[Source:Autoblog]


Rumormill: Mazda working on CX-5?

Arquivado em Others, mazda por admin em 26-07-2010

Mazda spoke of expanding its line with a small crossover as far back as 2008, with such talk led by the appearance of the Kazamai Concept. According to Autocar, Mazda is preparing to have said “new small SUV” prepped for sale at the end of 2011. When it was mentioned two years ago, the idea was that the vehicle would help position Mazda as an aspirational brand; now it sounds like it could be extravagant design meeting frugal economy.

For Mazda, a CX-5 would provide an option in a segment it knows consumers are moving toward, and the vehicle being discussed could be a gas mileage champ. Mazda is reportedly boasting of a 100kg weight savings vs. the competitors (that’s a not-insubstantial 220 pounds), as well as power from the company’s already frugal Sky engines. Some whispers about three- and five-door versions have been recorded, but remember, for the moment these are all still whispered rumors, not facts.

[Source:Autoblog]


Mazda whips the sheets off of MX-5 Miata Miyako for UK market

Arquivado em Convertibles, Coupes, Others, mazda por admin em 30-06-2010

The Mazda MX-5 Miata has been electromagnetic when it comes to special editions, nearly as powerful at attracting check-this-option-box versions as the Ford Mustang. The next one to be rung up is the MX-5 Miyako for those roadster-loving Brits. Part of the year-long celebration of 20 years of Miata production, the “summer special edition” Miyako gets the requisite leather interior upgrade with highlighted stitching and badging, unique colors and 17-inch wheels.

It is the first special edition that you can have in both ragtop and folding tin-top forms, with 500 each available to the consuming public. It goes on sale July 1, priced from £18,385 ($27,722 U.S.) on-the-road. Have a read on all the specs after the jump, and check the fun you’re meant to have in it in the gallery of high-res photos below.

*  * New highly specified Mazda MX-5 ‘Miyako’ special edition on sale from £18,385 (OTR)
* * Unique leather trim, 17-inch alloy wheels, special colours and special edition exclusivity
* * First special edition of upgraded MX-5 offered on both soft-top and roadster coupe

Continuing to celebrate the 20th Anniversary of the world’s best-selling roadster, Mazda has introduced a new ’summer special edition’ version of its iconic sportscar, named the Mazda MX-5 Miyako.

The new model, which is on sale from 1 July, is available in two versions – the 1.8i Miyako soft-top priced at £18,385 (on-the-road) and the more powerful 2.0i Miyako roadster coupe with the world’s fastest folding powered roof (up or down in 12 seconds), priced at £20,885 (on-the-road).

The name ‘Miyako’ is taken from the idyllic Japanese holiday island of Miyako-jima, considered by many to be one of the most beautiful spots in Japan and the perfect location for open-top motoring.

The new Miyako is generously equipped with the interior benefitting from unique Medici premium perforated black leather trim with a red underlay and stitching, special badging, floor mats and climate control air-conditioning. The exterior includes front fog lamps, larger 17-inch alloy wheels, a front suspension strut brace (for improved steering response), and free metallic paint.

“The new Mazda MX-5 Miyako will have extra appeal to a broader range of customers, including those who recognise the uniquely pure driving pleasure this Mazda continues to deliver, and those who aspire to owning a special edition model,” comments Mark Cameron, sales director, Mazda UK.

“This is the first special edition model based on the upgraded MX-5 that we have offered on both soft‑top and roadster coupe body styles and I am sure it will attract new buyers to our brand. Both models also represent great value, with the 2.0i Miyako costing just £590 more than the entry level 2.0 SE model.”

The 1.8i 126ps Miyako soft-top accelerates to 62mph in a brisk 9.9 seconds, while the 2.0i Miyako roadster coupe with its 160ps engine undercuts that time by two seconds. Combined mpg and CO2 ratings are 40.4/38.2mpg and 167/177g/km, respectively. Both Miyako models carry generous equipment levels with many features as standard including: remote central locking, a leather steering wheel with audio controls, an MP3 compatible audio system with six speakers and auxiliary (AUX) jack input, as well as heated electric mirrors and electric front windows, a Thatcham Category 1 alarm and immobiliser. In addition, Limited Slip Differential (LSD), Dynamic Stability Control (DSC) and Traction Control System (TCS) are included on the 2.0i.

Both versions of the MX-5 Miyako will be available in Aluminium Silver Metallic, while the soft-top will also be available in Velocity Red Mica – free of charge. Just 500 examples of each version will be manufactured for the UK market.

[Source:Autoblog]


Rumormill: 2012 Mazda MX-5 to get rotary engine option

Arquivado em Convertibles, Others, hybrid, mazda por admin em 17-06-2010

Rumors have surfaced that the next-generation Mazda MX-5 could tip the scales at 2,200 pounds and boast an impressive 50 miles per gallon without losing a lick of horsepower in the process. And while initial reports had the Miata achieving those impressive numbers with the help of Mazda’s forthcoming SKY-G engines, Best Car Japan is hearing something different from Mazda HQ.

The Japanese magazine reports that the 2012 Miata will receive a rotary mill with a displacement of 1.2 or 1.3 liters, helping the roadster drop a few pounds in the process. However, the Wankel has proven to be anything but fuel efficient, so to achieve lofty fuel economy numbers the rumored rotary would be of the hybrid variety. That sounds a bit far fetched, but the Wankel/hybrid marriage has already been consummated in the form of a Fiat 500 prototype created by FEV. The little Fiat contains a rotary that acts as a generator for a Lithium-Ion battery pack.

While it’s an intriguing idea, our money is on a small, efficient four-pot with turbocharging. After all, one of the most attractive qualities of the Miata is it’s diminutive price tag, and hybrids tend to add a lot of cost – not to mention weight – to the bottom line.

[Source:Autoblog]


Report: Mazda RX-8 denied re-entry into Europe

Arquivado em Coupes, Others, mazda por admin em 15-04-2010

According to the crew at Auto Motor und Sport, the Mazda RX-8 won’t be coming back to Europe for the 2011 model year. Why? The rev-rific rotary can’t pass the Euro-5 emission standards and a replacement won’t arrive until 2013.

Mazda Germany exec, Joseph Alois Schmid, told AMuS that retrofitting the current engine would be too cost prohibitive and the Wankel can’t adapt quickly enough to Europe’s stringent emission standards.

Although a replacement is in the works – and a hydrogen version could arrive within the next few years – the next rotary mill will have to be significantly reworked to adhere to the new standards. But even a revised rotary could have problems in 2014, when the new Euro 6 emission rules take effect.

[Source:Autoblog]


Geneva 2010: 2011 Mazda5 gets swoopy in Switzerland

Arquivado em Others, mazda por admin em 02-03-2010

Mazda’s Nagare design theme has infiltrated nearly every model in its lineup, with only a few lone hold-outs. Here in Geneva, one of the last unmolested models has finally gone under the knife and the result is the 2011 Mazda 5.

In addition to the new smiling fascia, five-point grille, deeper chin spoiler and flared front fenders, the new 5 gets a trio of dramatic, wave-live character lines sweeping from the front door and terminating into the deeply drawn rear tailamps. The combination ditches the somewhat anonymous profile of the previous model, it’s just a shame the rear looks disproportionately top heavy.

The interior gets a quick once over, with thicker, wider seats, power sliding doors and a reworked center stack, with the standard seven seats carrying over and the new 2.5-liter four-cylinder from the new Mazda3 finding its way underhood when it hits the States later this year.

All-New Mazda5

The Eye-catching, Eco-Friendly C-MAV with 7-Seat Functionality – World Premiere

The next generation of Mazda’s compact people-carrier, Mazda5, takes centre stage at this year’s Geneva Motor Show. It replaces a successful model that has been popular with families looking for 7-seat functionality in a sporty and safe package. Since launch in 2005, Mazda5 has found 470,153 owners worldwide, 168,107 of them in Europe (as of December 2009). It has also won 37 automotive awards and has consistently been voted one of Europe’s most reliable and safe small vans.

The all-new Mazda5 carries forth this tradition with family-friendly attributes and a new design that includes “Nagare Flow” elements. This design is optimally balanced with superb aerodynamics. There are also practical dual sliding rear doors and easy step-in access, more comfortable seats and instruments that are easier to use. For added convenience, power-sliding rear doors are available (according to version and country).

Compared to the original model, the all-new Mazda5 is easier on the pocketbook too. Its engine line-up has been renewed and now includes an eco-friendly 2.0-litre direct-injection petrol engine with the Mazda i-stop system, evolved especially for this vehicle. This version delivers an approximately 15 percent reduction in CO2 emissions compared to the 2.0-litre petrol it replaces. It also features a 1.8-litre petrol engine, now with six-speed manual gearbox, and an economical diesel engine. Combined with one of the segment’s lowest coefficients of drag (Cd: 0.30), the all-new Mazda5 uses less fuel and produces fewer emissions than ever before. Yet, despite this frugal nature, it is fun and predictable to drive with a stiffer body and suspension updates contributing to a linear driving feel. These features – and a host of new options – make the all-new Mazda5 even more appealing and even better at meeting the needs of families with active lifestyles.

[Source:Autoblog]


2011 Mazda MX-5 Miata to get SKY-G power, 50+ mpg?

Arquivado em Convertibles, Others, mazda por admin em 11-12-2009

Are big changes ahead for the Miata? As a blog that’s gone on record as adoring the current iteration (and all previous – Ed.) of Mazda’s quintessential sportscar, that notion is a bit worrisome. Still, it sounds as if the company is going in the right direction. According to Inside Line, the 2011 MX-5 Miata will shrink in size a bit with an expected curb weight of just 2,200 pounds. That low weight should pay big dynamic dividends as well as boost efficiency, but the big news on that front will be an all-new engine.

Powering the next-gen Miata will reportedly be either a 1.3-liter or 1.5-liter version of the four-cylinder SKY-G engine (G as in gasoline) that Mazda showed off earlier this year at the Tokyo Motor Show. With an expected power rating near 150 horsepower, the current model’s power-to-weight ratio would remain intact (the 2009 model boasts 167 hp), and Mazda reportedly predicts the downsized mill will return in excess of 50 miles per gallon in the little sportscar. Consider our interest piqued.

[Source:Autoblog]


LA 2009: Mazda unveils North American spec Mazda2 for 2011

Arquivado em Others, mazda por admin em 02-12-2009

The 2011 Ford Fiesta may have been the big B-segment reveal last night, but Mazda has finally decided to bring its own compact runabout to North America, and it’s based on the same architecture as it Blue Oval sibling. Originally launched in Europe, Japan, and Australia a couple of years ago, the Mazda2 was very well-received by media and consumers alike, a warm reception that probably helped make the case for the Japanese automaker to bring it over to the United States. That time has arrived, and the Mazda2 will be available in North America as a 2011 model.

Although Mazda revealed what the North American spec version will look like, it’s still holding back additional information, including engine specifications, interior details, and pricing. We’ll get more details soon, but in the meantime, check the full release after the jump and our live pics from the floor below.

PRESS RELEASE:

LOS ANGELES - Magazine-thin laptops, MP3 players and bite-size candy bars are just a few examples of good things that come in small packages. Now, for the first time in North America, Mazda is introducing its own affordable, fun-sized creation - the 2011 MAZDA2. A stylish, eco-friendly, fun-to-drive five-door hatchback, the MAZDA2 is Zoom-Zoom in its most concentrated form - compact and efficient, yet packed with style and substance. It will launch into the North American market in late summer, 2010.

MAZDA2 is the latest in a line of stylish, insightful and hugely fun-to-drive small cars from Mazda, and will bring an all-new level of refinement to the segment, as MAZDA3 did for the compact C-Car market. MAZDA2 is a car that only the engineers at Mazda could have created. It was designed and engineered from scratch to be a pure Mazda, offering the sort of driving experience that could only come from the company that developed the timeless MX-5 two-seat roadster, and it brings a combination of athletic design and dynamic performance to the subcompact class that simply does not exist at this time.

Originally launched in 2007, the new MAZDA2 was first introduced in Europe, Japan and Australia. Its launch created a unique offering in the B-car (subcompact) segment, especially through its distinguished design and outstanding driving performance. Since then, it has been highly acclaimed throughout the world, winning 48 automotive awards, including “Car of the Year” accolades in many markets, including Japan, New Zealand, Chile, Bulgaria and Greece. Notably, the MAZDA2 was selected as the “2008 World Car of the Year” (WCOTY) at the 2008 New York International Auto Show and has established a distinguished position in the B-Car segment. To date, total global sales have reached approximately 370,000 units in the three years since its introduction, and MAZDA2 is now recognized as one of the global models which symbolizes the essence of the Mazda brand.

While developing the new MAZDA2, Mazda took a thorough look at global subcompact car trends and carefully worked to identify the truly beneficial values that could be infused into a global B-Car. As a result, the new MAZDA2 adds Mazda’s unique brand values such as exhilarating driving performance and eye-catching design to the segment without sacrificing the basic requirements for subcompact cars: superior fuel efficiency, high crash safety performance and ample passenger space. In fact, while other carmakers have increased the size of their small cars, Mazda’s first mission was to analyze and define the optimal size of a compact vehicle. This resulted in a very efficient body size for the new MAZDA2 without sacrificing attractive features that consumers desire.

Dynamic Performance

With the MAZDA2, Mazda evolved the athleticism that is inherent to the Mazda design DNA in pursuit of bold and diverse expression of movement. The basic form of the new MAZDA2 is characterized by a combination of dynamic performance, sportiness and simplicity that leaves a strong visual impression. While competitors are producing compact cars with a focus on a boxy body form to prioritize functionality, Mazda shortened the body overhangs and trimmed the corners to the greatest extent possible as a way to provide a form that is compact and sporty, conveys a sense of stability and inspires confidence. By carefully creating a base form and then giving it energetic character lines befitting a B-car, Mazda created a design that is highly distinctive, but timeless.

Concentrated

Mazda pursued a concentrated, taut form for the body as a virtue in itself, not to simply reduce the car’s body size. This creative background was advantageous in efforts to achieve maximum dynamic performance within the new MAZDA2’s compact body. In other words, the MAZDA2 possesses the essence of Mazda’s spirit of compact, sporty dynamic performance - “Zoom-Zoom Concentrated.”

Exterior Design Theme: “Coordinated Movement”

In pursuit of a solid form and a richly expressive exterior design, Mazda established an exterior design theme of “coordinated movement”. In line with this theme, the design team combined the visual movements created by the car’s silhouette, its body lines, and the way in which patterns of light played on the body to create dynamic, multifaceted expressions not typically seen on a B-car. These expressions exude a powerful energy that makes the new MAZDA2 look as though it is moving while standing still. Key exterior design elements include: a sporty wedge shape that conveys a strong sense of forward motion; a deeply sculpted form in which the body is drawn inward fore and aft of the A-pillars; and distinctive character lines that extend from the front fender arches to the body shoulders.

Dynamic Performance Not Found on Competitors in the Segment

Mazda focused on realizing driver-oriented maneuverability and confidence-inspiring driving dynamics for a Zoom-Zoom driving experience that is unique in this segment. At the same time, Mazda maintained a development focus on delivering high cost-effectiveness in situations ranging from day-to-day driving to long excursions on a weekend. Specifically, Mazda worked to make the new MAZDA2 economical to own in terms of fuel costs through its excellent fuel economy and improved durability.

A Powertrain for Sporty Performance with Great Fuel Economy

The Zoom-Zoom driving experience that Mazda strives for has two key attributes: 1) a sense of linear acceleration and deceleration that responds crisply to how far the accelerator pedal is depressed, allowing the driver to control car speed as desired; and 2) a sense of liveliness through immediate response to the accelerator for quick off-the-line acceleration and overtaking. The development team targeted a performance feel reflecting enhancement of both of these key attributes without adversely impacting on the MAZDA2’s superior fuel economy as a subcompact car.

Nimble Handling and a Stable Ride

The new MAZDA2 inherits a highly regarded suspension system, which has MacPherson struts at the front and a torsion-beam axle at the rear. With improved steering and braking systems, the resulting dynamic performance yields consistently responsive handling and a smooth, stable ride that draws much from the legendary MX-5.

Superior Quietness and Aerodynamics

In order to create more comfortable day-to-day driving, Mazda took various countermeasures to achieve a quiet cabin environment. Mazda also improved the coefficient of drag values to achieve better aerodynamics, contributing not only to the MAZDA2’s quietness, but also to a more sporty ride and fuel efficiency.

Harmony Between Sporty Driving Performance and Environmental and Safety Features

In order to form the best balance between lower fuel consumption, outstanding driving dynamics and top-level safety performance, the new MAZDA2 reflects the close attention paid to minimizing weight through its smaller body shell, optimization of the structure, extensive use of high-tensile steel in its body and many other weight-saving measures implemented throughout the car. Under this approach, Mazda made the best use of weight-saving know-how, similar to the “gram” strategy employed during the development of the MX-5 sports car. As a result, the MAZDA2 has achieved world-leading crash safety ratings (five stars in the Euro New Car Assessment Program (NCAP), the highest possible result) without compromising driving performance and fuel economy.

The Security of a B-Car’s Functionality and Maneuverability

In line with the way B-cars are mainly used as day-to-day commuters, with a driver-oriented development philosophy, the MAZDA2 has achieved a level of drivability and nimbleness that enables easy maneuverability, even in small car-parking areas and other tight spaces.

More information on the 2011 MAZDA2 interior, specifications and pricing will be available at a later date.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

[Source:Autoblog]


REPORT: NHTSA investigating Ford F-150 airbags, Mazda RX-8 clutch pedals

Arquivado em Coupes, Ford, Safety, mazda por admin em 06-10-2009

According to The New York Times’ Wheels blog, the National Highway Traffic Safety Administration is currently in the early stages of investigating issues involving the 2005 Ford F-150 and 2004-2008 Mazda RX-8 models equipped with manual transmissions.

In the case of the Blue Oval, NHTSA has received eight complaints of F-150 airbags that have either deployed during ignition or in the seconds directly after ignition. The issue has reportedly resulted in some bumps and bruises, but if NHTSA finds the issue to be a big problem, up to 530,000 vehicles stand to be effected by what could be a very expensive safety recall for the Blue Oval.

At the other end of the automotive spectrum, Mazda’s RX-8 sportscar is under the watchful eye of NHTSA for a problem that could effect far fewer vehicles but the problem is equally serious. The safety administration has reportedly received 40 complaints of 2004-2008 models that have experienced clutch pedal bracket failure, and in 15 cases, the rotary-powered Mazda was moving and the drivers couldn’t change gears normally as a result. Two of those drivers could have found themselves in a more dangerous situation, as the clutch pedal was reported to have become wedged under the brake pedal.

At this point, NHTSA is just beginning to investigate these issues, and if a recall results in either case, the government agency will assuredly issue notice.

[Source: The New York Times]

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