Lexus brand isn’t flying in Toyota’s home market

In trying to establish a Japanese-market foothold for Lexus, Toyota has seemingly fallen prey to the same tactic that made the Cadillac Cimmaron such a maroon. When trying to launch a brand, especially an upscale brand, it’s not advisable to rebadge existing models and crank up the price. It doesn’t seem to matter how good […]

First Drive: the 2008 Lexus IS F

So we recently got some seat time in the Lexus IS F, and we can proudly report that it’s not anything Lexus has ever been before. Does it really compare to the M3 and C63 AMG? In a little-kid-from-down-the-street-trying-to-get-in-the-game way, yeah. But that doesn’t mean it shouldn’t be in the game.
[Source: AutoBlog]

Lexus looking for successor to L-Finesse design

Lexus’ L-finesse design language was meant to stand for “Seamless Anticipation,” “Intriguing Elegance,” and “Incisive Simplicity.” If we put aside the marketing speak for a moment, the point of L-f was to give Lexus design a greater emotional connection with consumers. While it certainly didn’t stop Lexus from selling more cars, we have a feeling […]

2008 Lexus IS F to start at $56,000

Lexus announced today that its super sedan, the IS F, will hit the market with a base price of $56,000. In exchange for your money, Lexus will give you an IS sedan stuffed with a 5.0L V8 producing 416 horsepower and 371 lb.-ft. of torque at 5,200 rpm, with which you could reach 60 mph […]

Lexus LX 570 to cost 9.5% more than the outgoing model

Lexus has added its bigger, more powerful 5.7L truck engine to its premium SUV, and as a result, the new LX 570 has a bigger price to go along with it. The upscale ‘ute’s base sticker grows by a knee-wobbling $6,405, starting at a rather monumental $73,800. For those scoring at home, that’s about $18,000 […]

Enter the Rumormill: Lexus developing lightweight, 429-hp IS-F/R

When Lexus set out to target the likes of the BMW M3, Audi RS4 and Mercedes C63 AMG with its spankin’ new IS-F, they weren’t kidding. The V8 super-sedan turned out to be an astonishing departure for the Japanese luxury brand that cut its teeth on rock-solid reliability and luxurious comfort. Not content resting on […]

Lexus exceeds LS600h sales target by three hundred percent

Remember when the Lexus LS 600h was on the way, and there was head-scratching aplenty about the $100K+ price and the delay? At the time, Lexus said it only planned to sell 2,000 of the hybrid cruisers per year, and that they already had orders for 1,650 of them. Then the car came out, and […]

2008 Lexus GS priced: $245 gets you 52 HP more than last year

The 2008 Lexus GS 460 will only go up in price by $245 to $52,620, despite a power surge from 290 HP to a much more satisfying 342 ponies. The GS 350 and 450h will stay in the same price range as the outgoing 2007 model, despite tweaks inside and out. The GS (AWD version) […]

Lexus returns the favor to Audi in new ads

Oh, what fun, a luxury sport sedan advertising smackdown. Lexus has returned a volley after Audi made a shot across their bow with a TV spot swiping at Lexus and implying that a self-parking car is for non-driving drivers. Like that kid in class who never knew quite how to shoot back a response, Lexus […]