When Kia Motors unveiled its EcoDynamics sub-brand at last year’s Frankfurt Motor Show, the company claimed its new badge would begin to appear on U.S.-bound models soon. In fact, Kia promised that its eco-friendly moniker would be attached to several models sold worldwide. Now, Orth Hedrick, director-product planning at Kia Motors America, tells Ward’s Auto that the company has nixed plans to introduce the EcoDynamics name in the U.S. Hedrick cited cost issues as the primary reason for the company’s reversal, stating:

The issue is it’s yet another brand. And given the fact we’re trying to allocate our resources to other areas that make the most sense, does it make sense to introduce another brand out there?

The U.S. automotive market, in its still-depressed state, simply cannot support additional brands. The Detroit Three have pared down by axing Pontiac, Saturn, Hummer and Mercury, so Kia’s move to drop EcoDynamics fits the trend. Jim Hume of Phire Branding Co. says Kia’s decision makes sense. Hume told Ward’s:

My guess is that they realized the concept of EcoDynamics created not only another brand, but also created the need to educate consumers – an expensive proposition. In this particular case the delineation is tricky. Kia setting apart Earth-friendly vehicles via a sub-brand may have taken away from any Earth-friendly story in Kia-branded vehicles. It is better to highlight everything Kia is doing under one strong brand umbrella.

Though the EcoDynamics badge will not adorn Kia’s U.S.-bound models, the fuel-saving innovations and other elements that were to be featured under the new sub-brand are already appearing on some Kia models headed to dealerships across the nation.

[Source:Autoblog]

When it comes to the 2011 Kia Sportage, there’s a lot to talk about. From where we sit, it’s one of the best-looking compact crossovers on the market, it’s reasonably priced (starting below $20,000) and as we found out in our first drive, it’s a pretty enjoyable steer, too. To add to these selling points, the Sportage was just named a Top Safety Pick by the Insurance Institute for Highway Safety, earning high marks in frontal, side, rear and rollover crash tests.

Top Safety Picks are nothing new for Kia these days – the Soul, Sorento, and Forte sedan have all been given this seal of approval. Follow the jump to read Kia’s own words about the Sportage’s safety recognition

2011 Kia Sportage Named ‘2010 Top Safety Pick’ By Insurance Institute for Highway Safety

All-New Compact CUV Receives Highest Recognition from IIHS — Sportage receives top ratings for front, side, rollover, and rear impact protection — CUV is fourth new generation Kia vehicle to be named “Top Safety Pick”

IRVINE, Calif., Aug. 18 /PRNewswire/ — Joining the 2010 Forte compact sedan, 2010 Soul urban passenger vehicle and 2011 Sorento compact crossover utility vehicle (CUV), the all-new 2011 Sportage CUV has been recognized as a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS) in the small SUV category when built after March 2010. Arriving in Kia showrooms now, Sportage received the organization’s top honor by earning “Good” ratings — the highest achievable — in frontal, side, rear and rollover impact crash safety tests. The Sedona minivan was the first Kia vehicle to receive the IIHS “Top Safety Pick,” along with the “Safest Minivan Ever Tested” distinction from IIHS, shortly after its launch in 2006, and again in 2007, 2008 and 2009.

“The Kia brand is committed to providing consumers with the highest levels of passenger safety by providing a comprehensive list of cutting-edge technologies and features for increased crash protection,” said Michael Sprague, vice president, marketing & communications, Kia Motors America (KMA). “The 2011 Sportage’s sleek and modern appearance continues Kia’s design-led transformation while staying true to the company’s core philosophy of providing consumers with exciting, fun-to-drive vehicles with high levels of value, quality and safety.”

Ratings from the Institute are based on results from frontal, side and rear impact crash tests, and for 2010 a good performance in a roof strength test — to measure protection in a rollover — also was required to win. Each vehicle’s overall evaluation was based on various measurements specific to each crash angle, and overall impact on crash test dummies inside the vehicle at the time of collision. All vehicles must have electronic stability control available to be eligible.

Like all Kia vehicles, the 2011 Sportage is equipped with a long list of standard safety equipment. Both trims come outfitted with driver and passenger advanced front airbags, front seat-mounted side airbags, side curtain airbags and front active headrests, four-wheel Antilock Brake System (ABS), Electronic Stability Control (ESC), Electronic Brake Distribution (EBD), Tire Pressure Monitoring System (TPMS) and a Brake Assist System (BAS), which recognizes an emergency stop and delivers significant braking power. Hill Start Assist Control (HAC) and Downhill Brake Control (DBC) also come standard on all models, the former assisting in preventing the vehicle from rolling backward when trying to pull away from an uphill gradient, while the latter locks the vehicle at a slow speed down steep grades so the driver can focus their attention on steering.

To assist drivers when the vehicle is in reverse, an available back-up warning sensor helps the driver avoid contact with certain objects in the vehicle’s path by triggering an audible warning when the vehicle approaches an obstruction, while an available rear-view back-up camera enables drivers to view certain items behind the vehicle.

The 2011 Sportage, which utilizes a completely redesigned platform, comes standard with a 2.4-liter DOHC 16-valve four-cylinder engine with Continuously Variable Valve Timing (CVVT), offering more power (176 hp) and better fuel economy (22/31) than the previous 2.7-liter V6 engine. Sportage also comes equipped with impressive standard technology features throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities with three months complimentary service(1). Also standard on both trims are auxiliary and USB audio input jacks for connecting with MP3 players and Bluetooth®(2) wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for compatible mobile phones. Available in three trims — Base, LX and EX — pricing for the dynamic compact CUV begins at $18,295(3).

Kia Motors America in 2010

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand’s continued gains in U.S. market share. With three new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as the UVO powered by Microsoft® advanced hands-free in-car communication and entertainment system (expected to be available in select Kia models in the U.S. later this year). The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be assembled(4) at Kia’s first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup, and is now in dealerships.

[Source:Autoblog]

When the Paris Motor Show opens up next month, Kia will roll out a new battery powered commuter concept.

Thus far, Kia has only released a few details about its door-stop-shaped Pop Concept, including its sub-10-foot length and its three-seat layout. Interestingly, Kia has gone with a bench with the driver on the left rather than a central driver layout like the Gordon Murray-designed T.25. For a tiny car like this, it would seem like putting the driver in the middle would be more space efficient, allowing the driver to be shifted forward between the front wheels for better legroom. Perhaps Kia is going for a more traditional motoring experience, however, or they may have some other spacial tricks up their sleeves.

Either way, it’s too early to tell if the Pop EV concept is a precursor of Kia’s future styling, but this is certainly a different look. Check out the images in our high-res gallery below and visit the jump for the Korean automaker’s official press release.

ELECTRIC KIA POP CONCEPT TO SPARK INTEREST AT PARIS

Kia Motors will continue its tradition of unveiling convention-challenging and design-led concept vehicles at motor shows when it reveals an all-new electric concept car at the Paris Motor Show on the 30th September.

Called the ‘POP’, Kia’s latest concept car boasts zero-emissions – whilst in use – and at three metres long, yet with a three seat layout, brings innovative design chic and dramatic styling to the city car segment.

Further information will be released in due course. The 2010 Paris Motor Show runs from the 30th September to the 17th October

ENDS

[Source:Autoblog]

It seems that Hyundai is having a very similar problem to Buick in its home market. Overseas customers can’t get enough of its products, but buyers at home are rather ho-hum. Just as Buick is huge in China, Hyundai models are selling like gangbusters in North America and Europe. However, in South Korea, Hyundai sales have dropped for three months in a row. Interestingly, sister brand Kia is seeing robust sales for its just introduced K5 (Optima in the U.S.) and Sportage with total volumes up by 49 percent compared to 2009.

Lack of fresh product is blamed for the 1.2 percent decline at Hyundai, although the new Tucson and Sonata were launched just last Fall. Hyundai has several new products coming in August with the new Elantra and Accent as well as the new Veloster coupe (or whatever it ends up being called), and those new models may spur an increase in domestic sales.

[Source:Autoblog]

In our initial review of the Kia Forte Koup, we were very impressed with the car’s overall style and levels of standard equipment, but we wished that the car were a bit more potent on the street. One remedy for that is the “R” package of dealer-installed accessories that Canadian customers can now spec on either the SX or EX model.

Sadly, the R treatment doesn’t aim to churn out any more power from the Forte Koup’s four-cylinder mill, but it does add things like a performance exhaust, AIM drop-in performance air filter, stiffer springs and a strut tower brace. This healthy bit of tuning should help to make the Forte a bit more involving on twisty roads and the added appearance kit (front skirts, side sills and rear spoiler) and the obligatory badge package gives it a much more aggressive look. Those 18-inch Europa wheels wrapped in Yokohama S-Drive rubber are pretty spiffy, too.

Canadian Forte Koup buyers should be able to add the R package to their cars starting in mid-May, and the optional bits will be available a la carte from any Kia dealership in the country, so kurrent current Kia Koup owners who want to upgrade will be covered, too. Will all or part of the package make it to the States? We hope so. However, no confirmation could be given from Kia’s American or Canadian public relations department at this time. A tip of the hat to Chuck!

[Source:Autoblog]

The next stage of Kia’s transformation from design also-ran to serious contender will kick off at the New York Auto Show in few weeks. After launching the Forte sedan and Koup, the new Sorento and, most recently, the Sportage, Kia’s new design language is being applied to the Optima. The all-new 2011 Kia Optima is longer, wider and lower than the car it replaces although we don’t know by how much. While it’s not as aggressive as the sketches released a few weeks ago, this Optima is certainly a huge step forward.

We don’t have any mechanical details yet, but we’d guess that the Optima shares a lot under the skin with the new Hyundai Sonata. Nor would we be at all surprised to learn that the Optima won’t have a V6 engine option this time around. Instead, it’ll probably use the same direct-injected 2.4-liter inline-four found in the Sonata. The turbocharged and hybrid variants may follow as well.

Next generation Kia Optima to showcase confident new design direction
World premiere to be held at 2010 New York Motor Show

(SEOUL) March 14, 2010 – The next generation Kia Optima (currently, also known as ‘Magentis’ in some markets) is set to make its world premiere next month at the 2010 New York International Auto Show.

“The next generation Optima possesses the power to surprise,” says Peter Schreyer, Kia’s Chief Design Officer. “It’s a car that people will simply not expect from Kia – and that’s exactly what we set out to achieve.”

The Optima exudes an athletic confidence from every angle and shutline – its raked roofline, the high and pronounced shoulder line of its sculpted flanks and its extended wheelbase are complemented by boldly flared wheelarches and a shallow glasshouse that create a saloon with a muscular and self-assured stance.

The striking visage of the Optima features a new interpretation of Kia’s bold ‘tiger’ family face that’s edged by piercing projector headlamps.

Longer, wider and lower than before, the Kia’s coupe-like profile is enhanced by the sweeping chrome arc that flows from A to C pillar, a distinctive design motif that visually lowers the car further still and enhances its cab-backwards proportions.

Spacious, and with class-leading levels of safety and luxury equipment, the Optima’s intelligently configured and driver-oriented cabin underlines this newfound poise and presence.

“The Optima embodies Kia’s confident new design direction,” says Schreyer. “It’s a global car with individual appeal.”

The Kia Motors press conference for the New York International Auto Show will take place on April 1, 2010 from 10:10-10:35 a.m. at the Kia Stand on Level 1 of the ‘Jacob Javits Center’ located between 34-39 Streets on 11th Avenue in New York City.

[Source:Autoblog]

Kia is all set to debut the latest version of its Magentis midsize sedan at the New York Auto Show in April. Not familiar with the Magentis? Actually, you likely are – the Magentis is known as the Optima here in the States. We just saw spy shots of the next-gen Magentis earlier this month, and the Korean automaker has now seen fit to tease the car with some sketches that “[embody] a bold, athletic and sporty visual energy,” which, unsurprisingly, is not unlike the new Sonata from parent company Hyundai – though we’re sure the Optima will get its own unique look courtesy of designer Peter Schreyer.

Kia also tells us that its next midsize machine will be longer, lower and wider than the current car with a significantly longer wheelbase that affords “considerably more space for both people and luggage.” The 2011 Kia Optima will go on sale here in the U.S. this autumn while the European Magentis will hit the market in the spring of 2011. Check out the high-res teaser images below and hit the jump for the brief official press release.

WORLD DEBUT FOR NEXT KIA MAGENTIS AT NEW YORK

The next generation Kia Magentis will make its public world premiere at the New York International Auto Show on Friday 2 April 2010.

A fresh design from the ground up, Kia’s all-new version of its popular mid-size saloon is completely transformed and embodies a bold, athletic and sporty visual energy.

Longer, lower and wider than the previous model, the new Magentis features a significantly longer wheelbase and will offer considerably more space for both people and luggage.

The new Magentis will go on sale in the USA and in non-European markets – where it is known as Optima - from autumn 2010, while sales in Europe are expected to begin in the Spring of 2011. No on-sale date for the UK has yet been announced – keep an eye on www.kia.co.uk for details in due course.

The world premiere of the next generation Magentis will take place at the Kia Stand on Level 1 of the ‘Jacob Javits Center’ located between 34-39 Streets on 11th Avenue in New York City.

[Source:Autoblog]

When Kia introduced the original Sportage in North America in the early 1990s, the best thing it had going for it was a low-ball price. There was nothing particularly compelling about the way it looked or drove, though it was at least passable on both counts. When the Geneva Motor Show opens up next month, the third-generation Sportage will finally bring the compact crossover to the head of the class in appearance.

Looking like a 5/8-scale version of the recently introduced Sorento, the new Sportage incorporates the Peter Schreyer-penned Kia design language in an an aggressive looking package that should stand out among the Escapes, Rav4s and CR-Vs of the world. The new model is longer, lower and wider, but Kia hasn’t released any other details yet.

We expect that the Sportage will have the same 2.4-liter inline-four found in the new Hyundai Tucson when it arrives Stateside this fall, although other markets will get a range of gas and diesel power options from which to choose. Full press release after the jump.

World premiere for all-new Kia Sportage at Geneva

Bold, athletic and sporty all-new Sportage to make its world premiere in March 2010
Marking a shift in design direction for the popular SUV

(Seoul) February 3, 2010 – The all-new Kia Sportage crossover will mark a dramatic shift in design direction for the brand’s popular SUV when it makes its world premiere at the Geneva Motor Show on 2 March.

Embodying Kia’s newfound visual dynamism, the new Sportage is a fresh, bold, athletic and sporty design that successfully blends the key features of an SUV – the commanding driving position and heightened sense of security and raised ground clearance – and envelopes them in a sleek and urban-friendly design with global appeal.

Longer, lower and wider than the previous generation model, the new Sportage will offer more space for people and cargo, with an improved ride quality thanks to a longer wheelbase.

The all-new Sportage crossover will be available at Kia dealerships later this year, with a range of highly competitive diesel and gasoline engines.

The world premiere of the new Sportage will take place on 2 March (8:45AM, CET) at the Kia Stand (No. 6441) in Hall 6 at the Geneva International Motor Show.

[Source:Autoblog]

When Kia introduced the original Sportage in North America in the early 1990s, the best thing it had going for it was a low-ball price. There was nothing particularly compelling about the way it looked or drove, though it was at least passable on both counts. When the Geneva Motor Show opens up next month, the third-generation Sportage will finally bring the compact crossover to the head of the class in appearance.

Looking like a 5/8-scale version of the recently introduced Sorento, the new Sportage incorporates the Peter Schreyer-penned Kia design language in an an aggressive looking package that should stand out among the Escapes, Rav4s and CR-Vs of the world. The new model is longer, lower and wider, but Kia hasn’t released any other details yet.

We expect that the Sportage will have the same 2.4-liter inline-four found in the new Hyundai Tucson when it arrives Stateside this fall, although other markets will get a range of gas and diesel power options from which to choose. Full press release after the jump.

World premiere for all-new Kia Sportage at Geneva

Bold, athletic and sporty all-new Sportage to make its world premiere in March 2010
Marking a shift in design direction for the popular SUV

(Seoul) February 3, 2010 – The all-new Kia Sportage crossover will mark a dramatic shift in design direction for the brand’s popular SUV when it makes its world premiere at the Geneva Motor Show on 2 March.

Embodying Kia’s newfound visual dynamism, the new Sportage is a fresh, bold, athletic and sporty design that successfully blends the key features of an SUV – the commanding driving position and heightened sense of security and raised ground clearance – and envelopes them in a sleek and urban-friendly design with global appeal.

Longer, lower and wider than the previous generation model, the new Sportage will offer more space for people and cargo, with an improved ride quality thanks to a longer wheelbase.

The all-new Sportage crossover will be available at Kia dealerships later this year, with a range of highly competitive diesel and gasoline engines.

The world premiere of the new Sportage will take place on 2 March (8:45AM, CET) at the Kia Stand (No. 6441) in Hall 6 at the Geneva International Motor Show.

[Source:Autoblog]

Kia is hoping to steal the spotlight at what may be another relatively quiet auto show in Chicago next month with a new plug-in hybrid concept dubbed the Ray. The teaser image sent out by Kia last night shows off what looks like a four-door sedan, possibly with a solar photovoltaic roof to aid in charging the battery or cooling the interior.

The concept was created at the Kia Design Center America and is the first from the Korean brand based on this powertrain architecture. We’d guess the powertrain is similar to the Hyundai Blue-Will concept that was shown at the Detroit Auto Show last week. That car is based on the same configuration that will go into a production hybrid Sonata later this year, but with a bigger motor and battery that is claimed to give a 40-mile electric driving range.

[Source: Kia]

[Source:Autoblog]