Fiat is a few months away from awarding 200 Fiat-branded retail outlets to select Chrysler dealers. The first vehicle those new stores will sell will be the Fiat 500, and there won’t be any Chrysler, Dodge or Jeep-branded models in sight. But that doesn’t mean Fiat will have those dealerships to themselves for very long.

According to Automotive News, company CEO Sergio Marchionne announced at an event in Toledo, Ohio that those Fiat stores will also sell Alfa Romeo vehicles by late 2012. Marchionne has already announced that the first Alfa to hit North American shores will be the Giulia sedan and wagon, followed at some point by a midsize SUV, a subcompact, a hatchback and even a roadster. That’s a lot of Alfa, and the Italian automaker will need all of those models to be at least moderately successful if it has any shot at reaching its lofty goal of 500,000 Alfa Romeo sales by 2014.

Before we get to 2012 and the return of Alfa Romeo on our shores, we need to get a clearer picture of what Fiat’s plans are for the U.S. AN reports that the Fiat forecast will clear up soon, as the Turin, Italy-based automaker plans to educate Chrysler dealers during an August 30th briefing.

[Source:Autoblog]

When Fiat and Chrysler merged, it was assumed that Fiat and Chrysler-branded products would be sharing a common showroom floor. Well, you know what happens when you assume. The Detroit Bureau reports that when Fiat-badged vehicles arrive Stateside at the end of the year they will be sold in an all-new showroom bereft of any manner of Chrysler product. The news reportedly comes from none other than Fiat Chrysler CEO Sergio Marchionne, who adds that a total of 200 Fiat stores will come online in an undetermined time.

While Chrysler dealers are likely a bit upset that they won’t have Fiat products to sell in their dealerships, they will reportedly get first dibs to claim one of the 200 stand-alone stores. And those dealerships must be equipped with both sales and service departments as well. The first Fiat to enter the Fiat-exclusive showroom will be the diminutive 500, which has been very well-received overseas. And more product is undoubtedly also on the way, as the 500 alone is not a big enough carrot to warrant buying a new dealership.

Opening 200 new dealerships will not be cheap, as a new full-service dealer can cost $1 million or more. There are also the costs associated with marketing a new brand in the U.S., which will likely cost well over $100 million. Since Fiat vehicles haven’t been available here in States in a couple decades, the folks in Turin, Italy will likely have a lot of work to do to spread the word. Those who actually remember the Fiat brand in the U.S. market will likely need the most convincing, as horrible quality woes were a main factor in the brands failure.

[Source:Autoblog]

Much to our collective surprise, Chrysler’s new Italian overlords have reportedly decided to keep the Sebring convertible alive and even give it a major refresh early next year. The Sebring and Dodge Avenger sedans are due to get their updates before the end of this year, and the Sebring could yet receive a new name. Most of those changes including reworked suspensions and improved interiors, and the company’s new Pentastar V6 will migrate into the droptop in the new year.

As you may recall, back in the 1990s, the Sebring was consistently the top-selling convertible in America thanks to its reasonable price, relatively attractive styling and seating for four. The current model completely squandered that advantage by combining all the negative aspects of its sedan counterpart with a highly compromised design that includes three different tops including vinyl and canvas soft tops and a very finicky folding hardtop. So why keep the Sebring convertible around? According to AllPar, it’s because they remain a favorite of rental fleets in warm weather states thanks to “move-em-out” pricing from Chrysler and demand for four-seat convertibles from vacationers.

[Source:Autoblog]

There’s a lot to like about the Mercedes-Benz SLS AMG. After all, we’re talking about a sleek, 563-horsepower super-Benz with functional gullwing doors and a soundtrack to melt your heart. It’s the embodiment of German engineering… or is it? Inside Line cites unnamed sources who say that the SLS AMG actually began life as the next-generation Dodge Viper.

The story apparently goes like this. Dodge engineers were already hard at work on the next-gen Viper, with an aluminum chassis already completed and a new suspension on the way. Mercedes caught wind of the project and decided that the chassis would be the perfect starting point for the upcoming SLS. The two teams reportedly worked side-by-side on the project until Chrysler’s cash crunch caused the Dodge team to focus its resources elsewhere. The end result was a brand-new SLS for Mercedes and a hole in Dodge’s Viper lineup. IL bolsters its account of the Viper-turned-SLS with the fact that early SLS test mules caught by spy photogs were fitted with ill-assembled Viper sheetmetal.

While it’s hard to blame Mercedes for utilizing existing engineering work (it did, after all own Chrysler at the time) to bring the SLS to market faster and cheaper, we’re thinking it would have been nice to have a new aluminum chassis Viper on the streets. Here’s hoping that the 2012 Viper makes us forget about our loss.

[Source:Autoblog]

Without any small-car offerings, Chrysler has an incomplete product lineup. Ditto for Lancia. But Fiat’s other offspring lacks larger vehicles. Since Fiat controls both brands, it looks like a match made in heaven, right? Maybe, but not just for North America.

Fiat has announced that it will drop the Chrysler lineup in Europe and instead re-badge the Pentastar lineup as Lancias. The combination of Lancia and Chrysler leaves Fiat with too many European dealerships, so the Italian automaker also announced the cancellation of 350 Chrysler and Lancia dealer contracts beginning May, 2011. Chrysler and Lancia CEO Olivier Francois tells Automotive News that the plan is to create an “integrated network comprising about 800 dealers and over 1,000 dealerships.” The only country in Europe that will continue to sell Chrysler products is the UK, where Lancias haven’t been sold since 1991.

The next big challenge for the dealerships that make the cut is to increase floor space to make room for a new, larger model lineup. And if everything goes as plan (does it ever?) Chrysler/Fiat CEO Sergio Marchionne is looking to increase Chrysler/Lancia sales in Europe from 132,500 vehicles in 2009 to over 300,000 units in 2014.

[Source: Automotive News - Sub. Req.]

From Monday’s ‘More Good News’ edition, this nugget from Chrysler CEO Sergio Marchionne: “It is clear that if we continue to perform at this rate we’re going to be in excess of the guidance that was provided in 2009.” What does that mean? It means that Chrysler is making more money and using that money more efficiently than expected. If such performance keeps up, the Pentastar will put up better than expected numbers this year, and could be ripe for an IPO ahead of anyone’s schedule.

Chrysler showed an operating profit in the first quarter of this year, but even so, it doesn’t want to change its estimates for the entire year, at least not yet. The only brand-new vehicle it will be rolling out is the 2011 Jeep Grand Cherokee, and that leaves a lot of not-exactly-new product trying to keep the momentum going all the way to the end of the year.

Still, for a company that was left for dead last summer, to be here in May of 2010 talking about it at operational break-even this year and net break-even next year is not a bad year of work. With negative cash flow of $1 billion expected this year, true profit is still a couple of years away, but we can at least see the way with the Fiat 500 arriving in December, a Chrysler small car in Q4 of 2011, updates on its current offerings and an IPO. Come on, Jeep Grand Cherokee…

[Source:Autoblog]

The current Dodge Viper that we’ve all come to know and love is heading to that faraway automotive graveyard in the sky. Fret not – we have it on good authority that all supercars go to heaven. To commemorate the occasion, Chrysler has announced that it will build a limited production run of 50 Viper SRT10 Final Edition models.

Dodge will build 20 Final Edition Coupes, 18 Roadsters and just 12 ACRs, each dipped in a bath of Graphite Clear Coat with a black center stripe that’s outlined in red. Coupes and ACRs will also get a black windshield surround that the Roadster does without. Capping off the exterior are anthracite six-spoke wheels for the Coupe and Roadster and black Sidewinder wheels for the ACR.

Inside, each car will get side sill badges along with red accent stitching on the black surfaces, plus red painted halo surrounds on the gauge cluster and bright stainless steel screws in center stack bezel. A numbered plaque will be featured on the shifter bezel and the updates will be finished off with Viper Final Edition floor mats.

The well-known V10 powerplant goes unchanged, but with 600 horsepower and 560 pound-feet of torque it’s not as if the Viper was ever lacking for power. Pricing is unknown, but Dodge says the cars will be available starting this summer. Hit the jump for the official press release.

Dodge Pulls Skin Off 2010 Viper SRT10 Final Edition Models

Auburn Hills, Mich., Apr 6, 2010 - To celebrate the final year of production for the current-generation Dodge Viper, Dodge is building a limited production run of just 50 2010 Viper SRT10 “Final Edition” models.

Available in Coupe, Roadster and ACR (American Club Racer) model configurations, each Final Edition Viper exterior features a Graphite Clear Coat body with a painted black center stripe traced in red. Viper Coupe and ACR Final Edition models include a black windshield surround. All Final Edition models carry unique side sill badges.

The black interior features custom red accent stitching, red painted halo surrounds on the gauge cluster and bright stainless steel screws in center stack bezel. A numbered dash plaque (1-50) is located on the shifter bezel just above the unique Viper Final Edition floor mats.

All Viper Final Edition Coupe and Roadster models will wear six-spoke wheels painted in Anthracite, while ACR models will come with five-spoke Sidewinder wheels in black.

The venerable 8.4-liter (510 cu. in.) V-10 engine remains the heart of the 2010 Dodge Viper SRT10. With 600 (450 kW) horsepower and 560 lb.-ft. (760 N•m) of torque, benchmark performance numbers, (including 0-60 mph in less than 4 seconds, quarter-mile time in the mid 11-second range, 0-100-0 mph in 11 seconds flat and a top speed of 202 mph) continue to prove how the serious, race-inspired, street-legal two-seater performs without apology.

This build of 50 Final Edition 2010 Dodge Vipers includes all three model configurations for the first time - 20 Coupes, 18 Roadsters and 12 ACRs. In 2002, a total of 360 Viper Final Edition Coupes (326) and ACRs (34) were built with Viper Red Clear Coat exterior and white stripes.

Production of the 2010 Dodge Viper Final Edition models is scheduled to begin in early summer.

[Source:Autoblog]

Chrysler is dropping more hints about an upcoming unibody pickup that would be positioned below the Dodge Dakota. You may recall that first word of the new small truck came back in November when Fred Diaz, CEO of Chrysler’s newly-created Ram brand, dropped tidbits about the company “considering” a Dakota replacement. We speculated that it could be built on a platform derived from the upcoming Jeep Grand Cherokee/Dodge Durango architecture.

Interviewed at the National Truck Equipment Association’s Work Truck Show in St. Louis this month, Joe Veltri, Chrysler Group vice president of product planning, touched on the subject once again. “We’re thinking of something that will separate itself from the full-sized truck more than what happens today, both in capability, price and size,” said Veltri. While the automaker has reportedly shelved the idea of developing a mid-size truck on a unibody platform (the segment is currently owned by the Honda Ridgeline – its sales plummeted 51 percent between 2008 and 2009), the company feels there is a need for a smaller and more fuel efficient pickup without the unnecessary size or capabilities. According to Veltri, buyers still want pickup trucks but they want better fuel economy. “Everybody has gotten the formula wrong,” he adds. Well, everyone except Ford and the ancient-though-still-small Ranger.

[Source: Automotive News – sub. req.]

The tiny Italians are coming! That’s right gentle readers, Fiat has dropped two little baby 500s off inside COBO Hall – and one of them’s electric. Let’s start with that one, the uninspiringly titled Fiat 500 BEV (background). The suffix stands for “Battery Electric Vehicle.” Let’s call it truth in advertising. The powertrain is carried over from the work Chrysler’s now defunct ENVIgroup had been working on for the past couple years. We can’t say too much more (hint, hint), but rumor has it that this sucker is fast. Also, no tail pipe(s).

Fast is good, however, and the Cinquecento that sets our hearts all a flutter is (obviously) the 500 Abarth SS. Or as they say in Italy, Abarth Esse Esse. That last part of the name is significant, as it indicates this particular 500 doesn’t have 133 horsepower, but rather 160 hp. The beauty part? After standing next to the Abarth for a few moments it becomes uncomfortably obvious that its much smaller than the Mini. Meaning… all sorts of wonderful things.

Other than that, the Abarth SS has five-point harnesses tied into racing seats and perhaps the best badging in the industry. Scorpions are every where. Take a close look at the shot of the wheel. Not only does the center cap sport a scorpion, but the valve-stem cap does, too. It’s all about sweating the small stuff. Lusting over it, too. No specific information is available on the time line/likelihood of either car ever showing up in a Chrysler dealer near you.

[Source:Autoblog]

You are looking at… well, no one at the Chrysler booth seemed to know exactly what this is. They didn’t even have a proper name for it. But that tiny little fact will not be stopping us. You are looking at what they call a Chrysler Lancia, or more correctly, a Chrysler-badged Lanica. Specifically, a Lancia Delta with Pentastar badges. All of which begs the question: what makes a Lancia Delta?

Ah, well, we are happy you asked. On the surface it’s a small crossover/tall wagon-type people mover/MPV with some fancy electronic driving aids. But that sells the Delta short, as Lancia’s website is loaded with the sort of florid PR language that will warm the cockles of the most jaded car-hack’s heart.

Here’s a sample, “Luxury that is never flaunted: an originality that avoids useless overstatements, that always preserves elegance.” Sounds keen, huh? But wait, there’s more, “A concentrate of evolution, a hyperbolic expression of technology.” Ooh! Good stuff. Is this car for real? Will there actually be a Chrysler-badged Lancia? Probably, but we just don’t know. However, we are certain that Chrysler could really use, “A concentrate of evolution.”

[Source:Autoblog]