Vehicle sales are brutal everywhere of late, but Volvo has been tanking long before any industry-wide slowdown took place. That makes the March 2009 arrival of the XC60 crossover that much more important, as it’s the first all-new Volvo (besides the low volume C30) in many years. Since customers have been turning away from the Volvo brand of late, marketing will play a big part of the XC60′s success. Volvo has unleashed its new campaign for the CUV already with the tagline, “The new Volvo XC60. From Sweden with löv.” We get it. Volvo is stressing its Swedish roots in marketing its new vehicle. Hey, it works for IKEA, right? Volvo even utilized the Swedish spelling for ‘love’ to give its new crossover more Euro appeal.

Our tipster Caitlin didn’t think it works at all. The reason? Löv means ‘leaves’ in Swedish and has nothing to do with that certain brand of affection that makes our cheeks blush. According to Caitlin, Lov without the umlaut means ‘vacation’ or ‘break’, which sounds like a better advertising angle for a CUV than leaves, but just doesn’t look as “Swedish” in print. The proper translation of ‘love’ into Swedish is “kärlek”, so when you begin seeing the XC60 on U.S. streets next March, just remember that it comes from Sweden with kärlek. Thanks for the tip, Caitlin!

[Source:Autoblog]

After last night’s impromptu unveiling of the BMW Concept X1 set off Dan’s gag reflex, the Munich-based automaker has released the first batch of official info and images of its premium compact CUV. Most of us here at Autoblog echo Dan’s sentiment that the Concept X1 is an ugly duckling, with very odd proportions for such a small CUV. The front end wears the new swollen nose first seen on the new 7 Series, while squared off wheel surrounds and lots of pinched surfacing reminds us of what we didn’t like about the Bangle-era of BMW design. We also think BMW’s X line of SUVs and CUVs is getting a little crowded with the X5 and X3 recently joined by the X6 and soon a production version of the X1. We have to see them side by side, but the Concept X1 and current X3 look too close for comfort in size and purpose. Check out the official press release from BMW after the jump where the brand tries to explain the design details of the Concept X1, as well as the new, high-res gallery below and a new video after the jump. We’ll have live shots of the Concept X1 from the floor of the Paris Motor Show tomorrow, and we hope more details on the concept’s mechanicals.

[Source:Autoblog]

Motor Trend says on its blog that they are busily putting 17 new or newly redesigned cars through an “exhaustive evaluation process” that will result in 10 finalists for their Car of the Year award. With cars like the BMW 1 Series, Nissan GT-R, Audi A4, Acura TSX and Pontiac G8, we’d have a hard time choosing five more. Wildcards are the Hyundai Genesis, the Mazda6, the Volkswagen CC and the Dodge Challenger.

They’ll be competing with the Acura TL, Honda Fit, Jaguar XF, Lincoln MKS, Nissan Maxima, Pontiac Vibe, Toyota Corolla, and the Toyota Matrix.

As a member of the Armchair COTY Comittee, which ones are on your top ten? Is the GT-R a shoe-in or will the Challenger win on pure musclecar charisma? The magazine will announce the winner in its January issue.

[Source:Autoblog]

We’ll start our live coverage of the Paris Motor Show in the wee hours of tomorrow morning, but in the meantime the embargo dam at Audi has broken a bit early and released some interesting details along with a few images of the new A1 Sportback Concept. Hinted at by the Metroproject concept from Tokyo, the new A1 is a bit shorter than the A3, which is currently the smallest member of the Ingolstadt family tree, and aims to fill the premium small car niche that is currently dominated by the MINI Cooper. The Sportback’s ace-in-the-hole may be its five door body-style, offering up a dose of practicality not found in the standard BMW-based MINI. Don’t expect too many styling changes to be made before the new A1 is released in Europe as an ’09 model. The concept sports what appears to be a new mild hybrid powertrain with a 150-horsepower 1.4L TSI engine mated up to a 27-horse electric motor. That combo sends power through Audi’s S-Tronic dual clutch gearbox, which is essentially Volkswagen’s superlative DSG transmission with a new name. Mileage is spectacular at 60.3 mpg (U.S.) and carbon emissions are low, just 92 g/km. We’ll know more after Audi officially unveils the A1 Sportback Concept in Paris tomorrow.

[Source:Autoblog]

Lamborghini has spent the last few weeks tantalizing us with teasers of its front-engine, four-door concept, but that comes to an early end today as a French website has unceremoniously revealed the concept we’ve been calling the Estoque. Though the images in our gallery are low-res, we can still make everything out. The Estoque features a long hood and short rear deck, with horizontal headlights up front and a pair of big Reventon-style air intakes in the front bumper. The fender vents behind the front wheels are tucked into the car’s character line that flows back until it hits those wide rear haunches. Thanks to those teasers we had already figured out what the rear end would look like, and all those guesses were fairly spot on. The rumormills are telling us to expect the 560-hp V10 from the Gallardo LP 560-4 underhood, as well as all-wheel-drive. Though it’s showing up as a concept at the Paris Motor Show tomorrow, the Estoque is said to be destined for production as early as 2010 to compete with the new crop of four-door coupes from Porsche (Panamera) and Aston Martin (Rapide). We’ll have live shots from the official unveiling early tomorrow morning, so stay tuned.

[Source:Autoblog]